Australian 3D rendering

OZ Photorealistic visualisation Blog

Wheel-In Customers Using 3d Rendering In Your Promotion & Advertising

Ever wondered how a picture of a fake bicycle in a magazine appears so real that you actually feel like going to ride it? That color just pops out and calls to you – at least that is what the people interested in bicycles feel like.
How about faces you see on a poster of an action movie? Assuming the boys have been in a fight when you look at the bruised face with a black eye or gnashed cheek, you are drawn to this poster, almost believing that it could be real…

Same goes for any industry– music, industrial design, marketing, engineering, automotive, jewelry, and packaging – all have an edge of their competitors if they use Photo realistic 3D rendering to enhance their images in various promotions and advertising efforts.

These industries are wheeling in customers by simply investing in professionals who can work their magic using the right software or even a combination to make an ordinary 2D image and turn it into something surreal.

3D graphic experts are the one who process the Images. For large jobs they usually work as a team, dividing the work equally among them to complete their jobs on time. Some team members work on interior design; some exterior design while some others works on object/furniture rendering but most of the artists can work with all types of images. Depends upon the renderer if what files they are comfortable working with or what type of software they are using. Examples of 3D rendering software are 3Delight, Arion, Mental Ray, VRay, 3Ds Max etc., the designer can start creating renders if they have files of the blueprints like PDF, Cad file(.dwg ) , 3D files ( .3Ds ) , Revit files and the camera angles the client wants for the plan. Sometimes electrical plans, Site plan, Floor plan, Elevation, and Room layouts are asked by the designer for them to be able to come up with the most exact image.